HELPING FUNDED AND GROWING CPG FOUNDERS SHARPEN THEIR BRAND SO THEY CAN SCALE WITHOUT COMPETING ON PRICE AND SHELF-SPACE.
For CPG founders who know their product deserves a brand as good as their product. We build the identity and strategy to compete at the level your product deserves. Whether you're launching with funding behind you or you've been selling for a few years and know it's time to level up, we build brands that are ready for what comes next.
HELPING FUNDED AND GROWING CPG FOUNDERS SHARPEN THEIR BRAND SO THEY CAN SCALE WITHOUT COMPETING ON PRICE AND SHELF-SPACE.
For CPG founders who know their product deserves a brand as good as their product. We build the identity and strategy to compete at the level your product deserves. Whether you're launching with funding behind you or you've been selling for a few years and know it's time to level up, we build brands that are ready for what comes next.
BRAND STRATEGY
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VISUAL IDENTITY
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PACKAGING DESIGN
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WEB DESIGN
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CREATIVE CONSULTING
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BRAND STRATEGY • VISUAL IDENTITY • PACKAGING DESIGN • WEB DESIGN • CREATIVE CONSULTING •
CITY OF FLAGSTAFF
STERLING HOMES
DE’S CUISINE: BRINGING AFRICAN CUISINE TO MAINSTREAM MARKETS
MERIWETHER COFFEE: STANDING OUT IN A COMPETITIVE MARKET
PINK-BULLY: LAUNCHING A MARKET-READY APPAREL BRAND WITH PURPOSE
CAVIDA: CREATING A STORY-DRIVEN BRAND THAT RESONATES WITH CUSTOMERS
WE HELP BRANDS STAND OUT, GET CHOSEN, AND STAY REMEMBERED.
CREATIVE PRODUCT BRAND SOLUTIONS
Most CPG brands don't have a product problem. They have a brand problem.
CPG Founders waste tens of thousands on product development, ad spend, and influencer collabs for a brand that has no leverage. You don’t need more stuff, you need a brand that tells your story with clarity even when you aren’t in the room.
CPG Founders who invest in their brand first:
-> Gain total clarity on their unique value and advantages in the market.
-> Stand out on the shelves and online, attracting more customers.
-> Can sell and pitch to investors, retailers, and customers with confidence.
HOW IT WORKS.
WE DON’T BUILD BRANDS TO JUST LOOK GOOD, WE BUILD THEM TO BE PROFITABLE AND SCALABLE.
STRATEGY -> DESIGN -> PACKAGING -> LAUNCH SUPPORT
At Bigelow Design Co, we offer a seamless end-to-end experience to get your product from recognized and remembered across all touch points.
Whether you’re a first-time founder starting from scratch, or you’re already a few years into your journey, we will help you through the entire process without the headache of juggling multiple freelancers, or paying costly agency fees.
BRAND STRATEGY
We work closely with founders to understand what makes them different, how to stand from the crowd, and capture the hearts of their ideal customer.
VISUAL IDENTITY
Eye catching visual design systems that stop the scroll and command shelf-presence. Our brands are built upon intentional strategy, not just pretty looks.
PACKAGING DESIGN
Production-ready packaging that sells and stands out. Includes multiple concepts, 2D product renderings, and production ready files.
YOUR ONE-STOP SHOP FROM FIRST CONCEPT TO FIRST SALE.
WEB DESIGN
We design and develop effective e-commerce websites that drive sales and convert. Our sites are simple, efficient, and on-brand.
OUR SERVICES
YOUR ONE-STOP SHOP FROM FIRST CONCEPT TO FIRST SALE
BRAND STRATEGY AND POSITIONING
The heart of your brand. We work closely with founders to understand what makes them different, how to stand out in the crowd, and capture the hearts of their ideal customer.
VISUAL IDENTITY
Eye catching visual design systems that stop the scroll and command shelf-presence. Our brands are built upon intentional strategy, not just pretty looks.
PACKAGING DESIGN
Production-ready packaging that sells and stands out. Includes multiple concepts, 2D product renderings, and production ready files.
WEB DESIGN AND DEVELOPMENT
We design and develop effective e-commerce websites that drive sales and convert. Our sites are simple, efficient, and on-brand.
BRAND STRATEGIST + DESIGNER
Hey, I’m Kyle! Let’s build something awesome together.
I started Bigelow Design Co on a simple premise. I was tired of seeing founders getting tripped up on the daunting task of building a brand. There’s a lot to consider. Ideation, validation, manufacturing, profit margins, branding, packaging… The list goes on.
My mission is to become your guide and creative co-founder and lead you towards success on your journey so you don’t have to go through it all alone.
WHAT OUR CLIENTS ARE SAYING…
WHAT OUR CLIENTS ARE SAYING…
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![Multiple colorful packages of Jollof rice with vibrant labels, featuring images of rice dishes and fresh vegetables, displayed on store shelves.]()
“Kyle is very engaging, and he delivered high-quality work for my company. He was receptive to suggestions, listened carefully to our vision for the website and branding project, and offered valuable feedback and creative critique for us to consider. Bigelow Design Co will also remain my go-to company for future projects.”
Dede Nyeplu II
Founder of De’s Cuisine
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![Multiple packets of coffee from Meriwether Coffee Company on a wooden surface, with different labels indicating coffee blends such as Columbian Roast, Brazilian Roast, and Guatemalan Roast, featuring mountain logos and descriptions of the coffee.]()
“From day one, Kyle brought a deep understanding of what it takes to build a business from scratch, especially on a true bootstrap budget. His practical knowledge, strategic thinking, and ability to prioritize what actually matters made a huge difference for us in the early stages.”
Jim Welsh
Meriwether Coffee
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![Brochure with green and black text about gym exercises, featuring illustrations of ginkgo leaves, set against a dark teal background.]()
“There is something indescribably invigorating about taking a concept to someone like Kyle and in return receiving your idea brought to life EXACTLY how you described. Having a strong, cohesive brand has given me the confidence to boldly put myself into the market.”
Chris Meyer
Gym-Jack
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![Pink bully brand packaging with a pink gift bag featuring white graphic elements on a purple background.]()
"Kyle has been such a blessing for me and my business! He is more than just a web page designer and graphic designer. He is also a brand strategist which is exactly what I needed to help mold my brand into something authentic and amazing. "
Rebecca Tovar
Founder of Pink-Bully
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Companies that invest in design outperform their competitors by a wide margin. Top design-led companies grew revenue 32% faster than their industry peers and delivered 56% higher returns to shareholders over a five-year period. That's not a rounding error, that's a category lead (McKinsey & Company).
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Here’s the Facts…
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Companies that invest in design outperform their competitors by a wide margin. Top design-led companies grew revenue 32% faster than their industry peers and delivered 56% higher returns to shareholders over a five-year period. That's not a rounding error, that's a category lead (McKinsey & Company).
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Nearly three out of four Americans say the design of a product's packaging influences what they put in their cart. Two out of three say the materials matter too. When the product is a gift, that number jumps even higher to 81% (Ipsos).
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Brands that show up the same way across every channel see real financial upside. Companies with consistent branding can grow revenue by up to 33% compared to those without it. Yet 81% of companies still admit they regularly produce off-brand content, which means most are leaving money on the table (Lucidpress).
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There's a meaningful difference between a customer who likes your product and one who feels something for your brand. Emotionally connected customers are 52% more valuable than customers who are merely satisfied. They buy more often, recommend you more, and care less about price (Harvard Business Review).
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Customers who feel emotionally connected to a brand stick around longer and spend more over time. Their lifetime value is 306% higher than satisfied customers, and they stay loyal for an average of 5.1 years compared to 3.4. They also recommend the brand at nearly double the rate (Motista).
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One of the clearest financial benefits of branding shows up at the shelf, where strong brands consistently command price premiums over private label and generic competitors. McKinsey research on CPG categories has found that brands with a clear identity and emotional connection can charge 20% or more than unbranded equivalents, even when the products are functionally similar. That margin is what funds growth, attracts investors, and ultimately drives valuation at exit (McKinsey & Company).
STOP SCRAMBLING. START BUILDING SOMETHING REAL.
If you’re looking for clarity on how to strategically get your product launched into market or to scale your existing product brand, we can help figure out the right solution for you.