HELPING FIRST-TIME FOUNDERS GET THEIR PRODUCT LAUNCHED ONLINE AND ON THE SHELF.

We work with emerging DTC and CPG founders to turn innovative product ideas into scalable brands. We take founders from concept to market readiness with seamless end-to-end support.

HELPING FIRST-TIME FOUNDERS GET THEIR PRODUCT LAUNCHED ONLINE AND ON THE SHELF.

We work with emerging DTC and CPG founders to turn innovative product ideas into scalable brands. We take founders from concept to market readiness with seamless end-to-end support.

BOOK STRATEGY CALL

BRAND STRATEGY

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VISUAL IDENTITY

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PACKAGING DESIGN

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WEB DESIGN

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CREATIVE CONSULTING

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BRAND STRATEGY • VISUAL IDENTITY • PACKAGING DESIGN • WEB DESIGN • CREATIVE CONSULTING •

CITY OF FLAGSTAFF

STERLING HOMES

Three boxes of De's Cuisine Jollof Rice, with red and green packaging, positioned against a plain beige background.

DE’S CUISINE: BRINGING AFRICAN CUISINE TO MAINSTREAM MARKETS

Multiple packets of Meriwether Coffee Company premium coffee blends spread out on a wooden surface, featuring flavors such as Columbian Roast, Braziilian Roast, and Guatemala Roast, with labels indicating single origin, 12 ounces, and organic beans.

MERIWETHER COFFEE: STANDING OUT IN A COMPETITIVE MARKET

A woman in sportswear holding a pink yoga mat outdoors on a balcony with a city skyline in the background.

PINK-BULLY: LAUNCHING AN APPAREL BRAND WITH PURPOSE

A pile of canned Cucuda organic cocktails with a green lemon and lime design on the labels.

CAVIDA: BRINGING A STORY-DRIVEN CULTURAL BRAND TO A WIDER MARKET

MORE CASE STUDIES
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WE HELP BRANDS STAND OUT, GET CHOSEN, AND STAY REMEMBERED.

A man with curly brown hair and a beard, wearing a beige T-shirt, sitting at a desk with a computer monitor, keyboard, and speakers, with Marvel comic book posters on the wall behind him.
A man with curly brown hair and a beard, wearing a beige T-shirt, sitting at a desk with a computer monitor, keyboard, and speakers, with Marvel comic book posters on the wall behind him.
A person with brown hair and a beige T-shirt sitting at a wooden desk, looking at a computer monitor in a home office decorated with comic book posters.

CREATIVE PRODUCT BRAND SOLUTIONS

Most brands don't have a product problem. They have a brand problem.

Founders will spend thousands on ad spend, social media, and follow whatever “trends” some guru on the internet tells them. You don’t need more marketing tricks, you need clarity and strong positioning that makes you impossible to resist.

Founders who invest in their brand:

-> Gain total clarity on their unique value and advantages in the market.

-> Stand out on the shelves and online, attracting more customers.

-> Can approach investors and retailers with confidence.

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A person sitting at a wooden desk writing in a notebook filled with sketches of paper airplanes, with a mechanical keyboard, a monitor, speakers, and various desk accessories in the background.
A person sitting at a wooden desk writing in a notebook filled with sketches of paper airplanes, with a mechanical keyboard, a monitor, speakers, and various desk accessories in the background.

HOW IT WORKS.

WE DON’T BUILD BRANDS TO JUST LOOK GOOD, WE BUILD THEM TO BE PROFITABLE AND SCALABLE.

STRATEGY -> DESIGN -> PACKAGING -> LAUNCH SUPPORT

At Bigelow Design Co, we offer a seamless end-to-end experience to get your product from first concept to market readiness.

Whether you’re a first-time founder starting from scratch, or you’re already a few years into your journey, we will help you through the entire process without the headache, juggling multiple freelancers, or paying dubious agency fees.

A person with brown hair, wearing a white t-shirt, sitting at a desk working on a computer with multiple screens displaying image editing, keyboard, and other desk items.
BOOK A STRATEGY CALL

BRAND STRATEGY

We work closely with founders to understand what makes them different, how to stand from the crowd, and capture the hearts of their ideal customer.

VISUAL IDENTITY

Eye catching visual design systems that stop the scroll and command shelf-presence. Our brands are built upon intentional strategy, not just pretty looks.

PACKAGING DESIGN

Production-ready packaging that sells and stands out. Includes multiple concepts, 2D product renderings, and production ready files.

YOUR ONE-STOP SHOP FROM FIRST CONCEPT TO FIRST SALE.

WEB DESIGN

We design and develop effective e-commerce websites that drive sales and convert. Our sites are simple, efficient, and on-brand.

OUR SERVICES

YOUR ONE-STOP SHOP FROM FIRST CONCEPT TO FIRST SALE

LEARN MORE
BOOK A STRATEGY CALL
Open sketchbook with sketches of geometric shapes, arrows, and decorative elements on a wooden table.

BRAND STRATEGY AND POSITIONING

The heart of your brand. We work closely with founders to understand what makes them different, how to stand out in the crowd, and capture the hearts of their ideal customer.

Multiple pinback buttons with various colors and designs on denim fabric, some showing the lyrics 'Find your purpose' and a stylized eagle emblem, other showing the bird and text 'Meriwether Coffee USA'.

VISUAL IDENTITY

Eye catching visual design systems that stop the scroll and command shelf-presence. Our brands are built upon intentional strategy, not just pretty looks.

Three bags of Meriwether Coffee Company premium coffee blend, each with different flavors: Brazilian Road, Columbian Roast, and Guatemala Roast, standing upright on a light-colored surface against a beige background.

PACKAGING DESIGN

Production-ready packaging that sells and stands out. Includes multiple concepts, 2D product renderings, and production ready files.

Laptop on a desk displaying an online coffee shop with a menu of single origin coffee beans, featuring three options: Colombian Roast, Brazilian Roast, and Guatemalan Roast.

WEB DESIGN AND DEVELOPMENT

We design and develop effective e-commerce websites that drive sales and convert. Our sites are simple, efficient, and on-brand.

Young man with light brown hair and beard holding a mug, standing in a room decorated with comic book posters, toys, and figurines, with computer monitors and speakers visible.
Young man with light brown hair and beard holding a mug, standing in a room decorated with comic book posters, toys, and figurines, with computer monitors and speakers visible.
A young man with light skin, brown hair, and facial hair holding a mug in his right hand, standing in a room decorated with comic book and superhero posters, figurines, and a computer monitor with the logo of Big OX Design Company.

BRAND STRATEGIST + DESIGNER

Hey, I’m Kyle! Let’s build something awesome together.

I started Bigelow Design Co on a simple premise. I was tired of seeing founders getting tripped up on the daunting task of building a brand. There’s a lot to consider. Ideation, validation, manufacturing, profit margins, branding, packaging… The list goes on.

My mission is to become your guide and creative co-founder and lead you towards success on your journey so you don’t have to go through it all alone.

LEARN MORE
GET STARTED

WHAT OUR CLIENTS ARE SAYING…

  • Colorful packages of De's Cuisine Jollof rice featuring red and green packaging with images of cooked rice and vegetables.

    "Kyle is very engaging, and he delivered high-quality work for my company. He was receptive to suggestions, listened carefully to our vision for the website and branding project, and offered valuable feedback and creative critique for us to consider. Bigelow Design Co will also remain my go-to company for future projects."

    Dede Nyeplu

    Founder of De’s Cuisine

  • A flat lay of several packets of Meriwether Coffee Company single origin coffee beans in various flavors including Columbian Roast, Brazilian Roast, and Guatemala Roast, arranged on a wooden surface.

    “From day one, Kyle brought a deep understanding of what it takes to build a business from scratch, especially on a true bootstrap budget. His practical knowledge, strategic thinking, and ability to prioritize what actually matters made a huge difference for us in the early stages.”

    Jim Welsh

    Co-Founder of Meriwether Coffee

  • A printed flyer with green and black text on a white background, featuring illustrations of ginkgo leaves, promoting exercise at a gym.

    “There is something indescribably invigorating about taking a concept to someone like Kyle and in return receiving your idea brought to life EXACTLY how you described. Having a strong, cohesive brand has given me the confidence to boldly put myself into the market.”

    Chris Meyer

    Founder or Gym-Jack

  • Pink Bully advertising material with decorative white floral and star patterns on pink textured paper, set against a light purple background.

    "Kyle has been such a blessing for me and my business! He is more than just a web page designer and graphic designer. He is also a brand strategist which is exactly what I needed to help mold my brand into something authentic and amazing. "

    Rebecca Tovar

    Founder of Pink Bully

WHAT OUR CLIENTS ARE SAYING…

  • Multiple colorful packages of Jollof rice with vibrant labels, featuring images of rice dishes and fresh vegetables, displayed on store shelves.

    “Kyle is very engaging, and he delivered high-quality work for my company. He was receptive to suggestions, listened carefully to our vision for the website and branding project, and offered valuable feedback and creative critique for us to consider. Bigelow Design Co will also remain my go-to company for future projects.”

    Dede Nyeplu II

    Founder of De’s Cuisine

  • Multiple packets of coffee from Meriwether Coffee Company on a wooden surface, with different labels indicating coffee blends such as Columbian Roast, Brazilian Roast, and Guatemalan Roast, featuring mountain logos and descriptions of the coffee.

    “From day one, Kyle brought a deep understanding of what it takes to build a business from scratch, especially on a true bootstrap budget. His practical knowledge, strategic thinking, and ability to prioritize what actually matters made a huge difference for us in the early stages.”

    Jim Welsh

    Meriwether Coffee

  • Brochure with green and black text about gym exercises, featuring illustrations of ginkgo leaves, set against a dark teal background.

    “There is something indescribably invigorating about taking a concept to someone like Kyle and in return receiving your idea brought to life EXACTLY how you described. Having a strong, cohesive brand has given me the confidence to boldly put myself into the market.”

    Chris Meyer

    Gym-Jack

  • Pink bully brand packaging with a pink gift bag featuring white graphic elements on a purple background.

    "Kyle has been such a blessing for me and my business! He is more than just a web page designer and graphic designer. He is also a brand strategist which is exactly what I needed to help mold my brand into something authentic and amazing. "

    Rebecca Tovar

    Founder of Pink-Bully

  • Companies that invest in design outperform their competitors by a wide margin. Top design-led companies grew revenue 32% faster than their industry peers and delivered 56% higher returns to shareholders over a five-year period. That's not a rounding error, that's a category lead (McKinsey & Company).

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Here’s the Facts…

  • Companies that invest in design outperform their competitors by a wide margin. Top design-led companies grew revenue 32% faster than their industry peers and delivered 56% higher returns to shareholders over a five-year period. That's not a rounding error, that's a category lead (McKinsey & Company).

  • Nearly three out of four Americans say the design of a product's packaging influences what they put in their cart. Two out of three say the materials matter too. When the product is a gift, that number jumps even higher to 81% (Ipsos).

  • Brands that show up the same way across every channel see real financial upside. Companies with consistent branding can grow revenue by up to 33% compared to those without it. Yet 81% of companies still admit they regularly produce off-brand content, which means most are leaving money on the table (Lucidpress).

  • There's a meaningful difference between a customer who likes your product and one who feels something for your brand. Emotionally connected customers are 52% more valuable than customers who are merely satisfied. They buy more often, recommend you more, and care less about price (Harvard Business Review).

  • Customers who feel emotionally connected to a brand stick around longer and spend more over time. Their lifetime value is 306% higher than satisfied customers, and they stay loyal for an average of 5.1 years compared to 3.4. They also recommend the brand at nearly double the rate (Motista).

  • One of the clearest financial benefits of branding shows up at the shelf, where strong brands consistently command price premiums over private label and generic competitors. McKinsey research on CPG categories has found that brands with a clear identity and emotional connection can charge 20% or more than unbranded equivalents, even when the products are functionally similar. That margin is what funds growth, attracts investors, and ultimately drives valuation at exit (McKinsey & Company).

BOOK A STRATEGY CALL
A black and white graphic of a pencil, a fountain pen, and a safety pin crossed over each other.

STOP SCRAMBLING. START BUILDING SOMETHING REAL.

If you’re looking for clarity on how to strategically get your product launched into market or to scale your existing product brand, we can help figure out the right solution for you.

BOOK A STRATEGY CALL