FUNCTIONAL STRATEGY AND DESIGN

HELPING PURPOSE-FILLED FOUNDERS BUILD CONSUMER BRANDS THAT GET CHOSEN AND REMEMBERED.

OUR WORK
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BRAND STRATEGY

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VISUAL IDENTITY

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PACKAGING DESIGN

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MONTHLY DESIGN SUPPORT

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BRAND STRATEGY • VISUAL IDENTITY • PACKAGING DESIGN • MONTHLY DESIGN SUPPORT •

FUNCTIONAL BRAND STRATEGY, DESIGN AND PACKAGING

HELPING PURPOSE-FILLED FOUNDERS BUILD CONSUMER BRANDS THAT GET CHOSEN AND REMEMBERED.

GROWTH-FOCUSED CREATIVE PARTNER

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CPG AND ECOMMERCE

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CREATED WITH PUPROSE IN PHOENIX ARIZONA

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GROWTH-FOCUSED CREATIVE PARTNER • CPG AND ECOMMERCE • CREATED WITH PUPROSE IN PHOENIX ARIZONA •

Food and Beverage, CPG and Ecommerce.

GROWTH-FOCUSED CREATIVE PARTNER

Created with Purpose in Phoenix, Arizona

CITY OF FLAGSTAFF

STERLING HOMES

Three boxes of De's Cuisine Jollof Rice, with red and green packaging, positioned against a plain beige background.

DE’S CUISINE: BRINGING AFRICAN CUISINE TO MAINSTREAM MARKETS

Multiple packets of Meriwether Coffee Company premium coffee blends spread out on a wooden surface, featuring flavors such as Columbian Roast, Braziilian Roast, and Guatemala Roast, with labels indicating single origin, 12 ounces, and organic beans.

MERIWETHER COFFEE: STANDING OUT IN A COMPETITIVE MARKET

A woman in sportswear holding a pink yoga mat outdoors on a balcony with a city skyline in the background.

PINK-BULLY: LAUNCHING A MARKET-READY APPAREL BRAND WITH PURPOSE

A pile of canned Cucuda organic cocktails with a green lemon and lime design on the labels.

CAVIDA: CREATING A STORY-DRIVEN BRAND THAT RESONATES WITH CUSTOMERS

WE HELP BRANDS STAND OUT, GET CHOSEN, AND STAY REMEMBERED.

A man with curly brown hair and a beard, wearing a beige T-shirt, sitting at a desk with a computer monitor, keyboard, and speakers, with Marvel comic book posters on the wall behind him.
A man with curly brown hair and a beard, wearing a beige T-shirt, sitting at a desk with a computer monitor, keyboard, and speakers, with Marvel comic book posters on the wall behind him.
A person with brown hair and a beige T-shirt sitting at a wooden desk, looking at a computer monitor in a home office decorated with comic book posters.

PURPOSEFUL STRATEGY AND DESIGN

Most FOUNDERS don't have a product problem. They have a brand problem.

Most products are competing on the wrong things.

Flavor. Quality. Ingredients. These aren't differentiators anymore, they're the bare minimum. Competing on product alone in 2026 means competing to be a commodity.

The thing that separates a brand from a product is simple: why would someone look at this and think "this was made for me"? That answer doesn't live in your ingredient panel.

It lives in your story, your positioning, and the specific person you're willing to speak directly to, even if that means everyone else walks past it.

ABOUT ME
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A person sitting at a wooden desk writing in a notebook filled with sketches of paper airplanes, with a mechanical keyboard, a monitor, speakers, and various desk accessories in the background.
A person sitting at a wooden desk writing in a notebook filled with sketches of paper airplanes, with a mechanical keyboard, a monitor, speakers, and various desk accessories in the background.

OUR PROCESS

WE’RE NOT A DESIGN VENDOR. WE’RE YOUR CREATIVE PARTNER AND STRATEGIST.

STRATEGY → DESIGN → PACKAGING → LAUNCH SUPPORT

At Bigelow Design Co, we offer a seamless end-to-end experience to get your product from recognized and remembered across all touch points. Imagine having a Creative Director in your back pocket that supports you and pushes your brand forward.

Whether you’re a first-time founder starting from scratch, or you’re already a few years into your journey, we will help you through the entire process without the headache of juggling multiple freelancers, or paying costly agency fees.

A person with brown hair, wearing a white t-shirt, sitting at a desk working on a computer with multiple screens displaying image editing, keyboard, and other desk items.
CAPABILITIES
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Young man with light brown hair and beard holding a mug, standing in a room decorated with comic book posters, toys, and figurines, with computer monitors and speakers visible.
Young man with light brown hair and beard holding a mug, standing in a room decorated with comic book posters, toys, and figurines, with computer monitors and speakers visible.
A young man with brown hair, a beard, and mustache is holding a gray mug with a black bottom. He is wearing a white t-shirt and is indoors, standing in front of a black monitor and a wooden desk. Behind him, there are shelves with LEGO models, a camera, and a poster of Captain America.

BRAND STRATEGIST + DESIGNER

Hey, I’m Kyle! Let’s build something awesome together.

I started Bigelow Design Co on a simple premise. I was tired of seeing founders getting tripped up on building a brand. As a founder, it’s easy to get caught up in ideation, validation, manufacturing, profit margins, branding, packaging… The list goes on.

My mission is to become your creative co-founder and spearhead your brand towards growth so you have one less thing to worry about.

ABOUT ME
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WHAT OUR CLIENTS ARE SAYING…

  • Colorful packages of De's Cuisine Jollof rice featuring red and green packaging with images of cooked rice and vegetables.

    "Kyle is very engaging, and he delivered high-quality work for my company. He was receptive to suggestions, listened carefully to our vision for the website and branding project, and offered valuable feedback and creative critique for us to consider. Bigelow Design Co will also remain my go-to company for future projects."

    Dede Nyeplu

    Founder of De’s Cuisine

  • A flat lay of several packets of Meriwether Coffee Company single origin coffee beans in various flavors including Columbian Roast, Brazilian Roast, and Guatemala Roast, arranged on a wooden surface.

    “From day one, Kyle brought a deep understanding of what it takes to build a business from scratch, especially on a true bootstrap budget. His practical knowledge, strategic thinking, and ability to prioritize what actually matters made a huge difference for us in the early stages.”

    Jim Welsh

    Co-Founder of Meriwether Coffee

  • A printed flyer with green and black text on a white background, featuring illustrations of ginkgo leaves, promoting exercise at a gym.

    “There is something indescribably invigorating about taking a concept to someone like Kyle and in return receiving your idea brought to life EXACTLY how you described. Having a strong, cohesive brand has given me the confidence to boldly put myself into the market.”

    Chris Meyer

    Founder or Gym-Jack

  • Pink Bully advertising material with decorative white floral and star patterns on pink textured paper, set against a light purple background.

    "Kyle has been such a blessing for me and my business! He is more than just a web page designer and graphic designer. He is also a brand strategist which is exactly what I needed to help mold my brand into something authentic and amazing. "

    Rebecca Tovar

    Founder of Pink Bully

WHAT OUR CLIENTS ARE SAYING…

  • Multiple colorful packages of Jollof rice with vibrant labels, featuring images of rice dishes and fresh vegetables, displayed on store shelves.

    “Kyle is very engaging, and he delivered high-quality work for my company. He was receptive to suggestions, listened carefully to our vision for the website and branding project, and offered valuable feedback and creative critique for us to consider. Bigelow Design Co will also remain my go-to company for future projects.”

    Dede Nyeplu II

    Founder of De’s Cuisine

  • Multiple packets of coffee from Meriwether Coffee Company on a wooden surface, with different labels indicating coffee blends such as Columbian Roast, Brazilian Roast, and Guatemalan Roast, featuring mountain logos and descriptions of the coffee.

    “From day one, Kyle brought a deep understanding of what it takes to build a business from scratch, especially on a true bootstrap budget. His practical knowledge, strategic thinking, and ability to prioritize what actually matters made a huge difference for us in the early stages.”

    Jim Welsh

    Meriwether Coffee

  • Brochure with green and black text about gym exercises, featuring illustrations of ginkgo leaves, set against a dark teal background.

    “There is something indescribably invigorating about taking a concept to someone like Kyle and in return receiving your idea brought to life EXACTLY how you described. Having a strong, cohesive brand has given me the confidence to boldly put myself into the market.”

    Chris Meyer

    Gym-Jack

  • Pink bully brand packaging with a pink gift bag featuring white graphic elements on a purple background.

    "Kyle has been such a blessing for me and my business! He is more than just a web page designer and graphic designer. He is also a brand strategist which is exactly what I needed to help mold my brand into something authentic and amazing. "

    Rebecca Tovar

    Founder of Pink-Bully

  • Companies that invest in design outperform their competitors by a wide margin. Top design-led companies grew revenue 32% faster than their industry peers and delivered 56% higher returns to shareholders over a five-year period. That's not a rounding error, that's a category lead (McKinsey & Company).

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YOUR QUESTIONS ANSWERED.

  • We’re the right fit for you if you’re a funded or bootstrapped founder with an amazing product and is genuinely invested in its success. You understand the importance in investing in your brand and care tirelessly about how it shows up in the real world.

  • Many founders think that because they “know what they want”, that’s a reason to cut corners and avoid brand strategy.

    The truth is that brand strategy is vital in brand and packaging design. It’s not about what you want, it’s about what will work in the market. Strategy builds those foundations, informs our design decisions, and removes the guesswork.

  • Along each phase of our process, you get two rounds of revisions. For example, when we present your identity, you have two chances to request changes to any part of the visual identity.

    Additional revisions beyond those two rounds are billed hourly. Each step in our framework builds on the previous one and informs our decisions on the next one, keeping revisions to a minimum.

    We’ve never had to go beyond our 2 included rounds of revisions up to this date.

  • I have worked in several industries and categories, including Food, Beverage, Coffee, Apparel, you name it. Our bullet-proof process delivers consistent results regardless of your exact category.

  • Yes! Our typical payment structure is a 50% deposit, followed by subsequent payments as we progress through the project.

    Other flexible payment options may be arranged on a per-client basis at our discretion.

  • That can greatly depend on your brand, your current situation, and what you actually need.

    A typical engagement ranges from $5-15k depending on your brands needs.

    It’s just a matter of what’s best suited for you and your brand. I highly recommend you book a strategy call so we can determine what’s best for you.

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A black and white graphic of a pencil, a fountain pen, and a safety pin crossed over each other.

BUILD A BRAND THAT STANDS OUT, GETS CHOSEN AND STAYS REMEMBERED.

Fill out our form below to schedule a free introduction call to help get your brand headed in the right direction.

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