MARKET READY BRANDING AND PACKAGING FOR FOUNDERS WHO WANT TO BECOME THE OBVIOUS CHOICE.
GROWTH FOCUSED CREATIVE PARTNER
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FOR CPG AND LIFESTYLE BRANDS
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DELIVERED PREMIUM BRANDS FOR 30+ FOUNDERS
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GROWTH FOCUSED CREATIVE PARTNER • FOR CPG AND LIFESTYLE BRANDS • DELIVERED PREMIUM BRANDS FOR 30+ FOUNDERS •
BRAND IDENTITY AND PACKAGING STUDIO
MARKET READY BRANDING AND PACKAGING FOR FOUNDERS WHO WANT TO BECOME THE OBVIOUS CHOICE.
CHOSEN AND TRUSTED BY:
CHOSEN AND TRUSTED BY:
YOUR PRODUCT HAS GOTTEN YOU FAR. BUT YOUR BRAND IS HOLDING YOU BACK.
Chances are, you have a product with promise that people love. But when you try to explain it, pitch to buyers and investors, or put marketing spend behind it, everything begins to fall apart.
It’s not a product problem. It’s a brand problem.
YOUR PRODUCT HAS GOTTEN YOU FAR. BUT YOUR BRAND IS HOLDING YOU BACK.
Chances are, you have a product with promise that people love. But when you try to explain it, pitch to buyers and investors, or put marketing spend behind it, everything begins to fall apart.
It’s not a product problem. It’s a brand problem.
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![Multiple colorful packages of Jollof rice with vibrant labels, featuring images of rice dishes and fresh vegetables, displayed on store shelves.]()
“Kyle is very engaging, and he delivered high-quality work for my company. He was receptive to suggestions, listened carefully to our vision for the website and branding project, and offered valuable feedback and creative critique for us to consider. Bigelow Design Co will also remain my go-to company for future projects.”
Dede Nyeplu II
Founder of De’s Cuisine
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![Multiple packets of coffee from Meriwether Coffee Company on a wooden surface, with different labels indicating coffee blends such as Columbian Roast, Brazilian Roast, and Guatemalan Roast, featuring mountain logos and descriptions of the coffee.]()
“From day one, Kyle brought a deep understanding of what it takes to build a business from scratch, especially on a true bootstrap budget. His practical knowledge, strategic thinking, and ability to prioritize what actually matters made a huge difference for us in the early stages.”
Jim Welsh
Meriwether Coffee
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"Kyle puts so much thought into the work he does, he didn’t just take what I gave him and throw something together, he seriously took the time to understand my vision, my brands, and what I was actually trying to accomplish, and then brought it to life better than I could have imagined!"
Brendon Swazo
Swazo Studios / Golden Glo Productions
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![Pink bully brand packaging with a pink gift bag featuring white graphic elements on a purple background.]()
"Kyle has been such a blessing for me and my business! He is more than just a web page designer and graphic designer. He is also a brand strategist which is exactly what I needed to help mold my brand into something authentic and amazing. "
Rebecca Tovar
Founder of Pink-Bully
CASE STUDIES
FEATURED CASE STUDIES
MERIWETHER COFFEE
BRAND STRATEGY • BRAND IDENTITY • PACKAGING • WEB DESIGN
MERIWETHER COFFEE
DE’S CUISINE
BRAND STRATEGY • BRAND IDENTITY • WEB DESIGN • LAUNCH SUPPORT
PINK-BULLY
PINK-BULLY
BRAND STRATEGY • BRAND IDENTITY • PACKAGING
CAVIDA ORGANIC COCKTAILS
BRAND STRATEGY • BRAND IDENTITY • PACKAGING • WEB DESIGN
DE’S CUISINE
CAVIDA
MY SIGNATURE 4D FRAMEWORK
My process that turns brands from chaos to clarity and prepares them to enter the market with real momentum.
DISCOVERY
STRATEGY WORKSHOP
In-depth Brand Strategy workshop to help us uncover your purpose, mission, and values to win the hearts of your ideal customers.
DIRECTION
CREATIVE DIRECTION
Creative alignment on visual and verbal direction, and stacking it up against your biggest competitors before any designs are made.
DESIGN
BRAND IDENTITY
Complete brand identity concept based on the locked-in brand strategy and chosen creative direction.
DEPLOYMENT
PROJECT DELIVERY
Detailed brand guidelines, brand toolkit, and asset delivery to make sure you’re brand is ready for launch.
BRAND STRATEGIST + DESIGNER
Hey, I’m Kyle! Let’s build something awesome together.
I started Bigelow Design Co in 2023 with a simple mission. To help founders get chosen and remembered. I bring conviction and perspective into every project I take on. I became a brand strategist and designer because I have a genuine passion for using my creative gifts to help others overcome their challenges.
I bring over 10 years of experience as a professional creative, working across various creative fields, and have helped dozens of founders turn their ideas into brands with real momentum.
BRAND STRATEGIST + DESIGNER
Hey, I’m Kyle! Let’s build something awesome together.
I started Bigelow Design Co in 2023 with a simple mission. To help founders get chosen and remembered. I bring conviction and perspective into every project I take on. I became a brand strategist and designer because I have a genuine passion for using my creative gifts to help others overcome their challenges.
I bring over 10 years of experience as a professional creative, working across various creative fields, and have helped dozens of founders turn their ideas into brands with real momentum.
BOOK A BRAND DIAGNOSIS CONSULTATION.
Get real expert insights into your brand before spending another dollar on marketing, design or packaging. Book a Brand Diagnosis call to receive real feedback, insights and action items so you can build your brand with confidence.
BOOK A BRAND DIAGNOSIS CONSULTATION.
Have a creative or brand problem you just can’t seem to figure out? Get real expert insights into your brand before spending another dollar on marketing, design or packaging. Book a Brand Diagnosis call to receive real feedback, insights and action items so you can build your brand with confidence.
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Companies that invest in design outperform their competitors by a wide margin. Top design-led companies grew revenue 32% faster than their industry peers and delivered 56% higher returns to shareholders over a five-year period. That's not a rounding error, that's a category lead (McKinsey & Company).
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YOUR QUESTIONS ANSWERED.
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We’re the right fit for you if you’re a funded or bootstrapped founder with an amazing product and is genuinely invested in its success. You understand the importance in investing in your brand and care tirelessly about how it shows up in the real world.
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Many founders think that because they “know what they want”, that’s a reason to cut corners and avoid brand strategy.
The truth is that brand strategy is vital in brand and packaging design. It’s not about what you want, it’s about what will work in the market. Strategy builds those foundations, informs our design decisions, and removes the guesswork.
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Along each phase of our process, you get two rounds of revisions. For example, when we present your identity, you have two chances to request changes to any part of the visual identity.
Additional revisions beyond those two rounds are billed hourly. Each step in our framework builds on the previous one and informs our decisions on the next one, keeping revisions to a minimum.
We’ve never had to go beyond our 2 included rounds of revisions up to this date.
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I have worked in several industries and categories, including Food, Beverage, Coffee, Apparel, you name it. Our bullet-proof process delivers consistent results regardless of your exact category.
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Yes! Our typical payment structure is a 50% deposit, followed by subsequent payments as we progress through the project.
Other flexible payment options may be arranged on a per-client basis at our discretion.
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That can greatly depend on your brand, your current situation, and what you actually need.
A typical engagement ranges from $5-15k depending on your brands needs.
It’s just a matter of what’s best suited for you and your brand. I highly recommend you book a strategy call so we can determine what’s best for you.
BOOK A DISCOVERY CALL WITH A BRAND EXPERT.
Schedule a free discovery call so we can get a clear understanding of your brand and explore what working with us looks like.