HELPING EMERGING CPG FOUNDERS BUILD CATEGORY-DEFINING BRANDS SO YOU CAN SCALE WITHOUT COMPETING ON PRICE AND SHELF-SPACE.
For CPG founders who want a brand that matches their product. We create the identity and strategy to help you compete. Whether launching with funding or ready to upgrade after years of selling, we build brands prepared for what’s next.
HELPING EMERGING CPG FOUNDERS BUILD CATEGORY-DEFINING BRANDS SO YOU CAN SCALE WITHOUT COMPETING ON PRICE AND SHELF-SPACE.
For CPG founders who want a brand that matches their product. We create the identity and strategy to help you compete. Whether launching with funding or ready to upgrade after years of selling, we build brands prepared for what’s next.
BRAND STRATEGY
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VISUAL IDENTITY
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PACKAGING DESIGN
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WEB DESIGN
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CREATIVE CONSULTING
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BRAND STRATEGY • VISUAL IDENTITY • PACKAGING DESIGN • WEB DESIGN • CREATIVE CONSULTING •
CITY OF FLAGSTAFF
STERLING HOMES
DE’S CUISINE: BRINGING AFRICAN CUISINE TO MAINSTREAM MARKETS
MERIWETHER COFFEE: STANDING OUT IN A COMPETITIVE MARKET
PINK-BULLY: LAUNCHING A MARKET-READY APPAREL BRAND WITH PURPOSE
CAVIDA: CREATING A STORY-DRIVEN BRAND THAT RESONATES WITH CUSTOMERS
WE HELP BRANDS STAND OUT, GET CHOSEN, AND STAY REMEMBERED.
CREATIVE PRODUCT BRAND SOLUTIONS
Most CPG FOUNDERS don't have a product problem. They have a brand problem.
Most CPG founders launching right now are competing on the wrong things.
Flavor. Quality. Ingredients. These aren't differentiators anymore, they're the bare minimum. Competing on product alone in 2026 means competing to be a commodity.
The thing that separates a brand from a product is simple: why would someone look at this and think "this was made for me"? That answer doesn't live in your ingredient panel.
It lives in your story, your positioning, and the specific person you're willing to speak directly to, even if that means everyone else walks past it.
HOW IT WORKS.
WE DON’T JUST DESIGN GOOD LOOKING BRANDS. WE CREATE A SEAMLESS CREATIVE EXPERIENCE.
STRATEGY → DESIGN → PACKAGING → LAUNCH SUPPORT
At Bigelow Design Co, we offer a seamless end-to-end experience to get your product from recognized and remembered across all touch points.
Whether you’re a first-time founder starting from scratch, or you’re already a few years into your journey, we will help you through the entire process without the headache of juggling multiple freelancers, or paying costly agency fees.
PACKAGES AND OFFERS
IDENTITY SPRINT
6-WEEK PROJECT-BASED
FIRST-STEP FOUNDATIONS FOR BUILDING A SCALABLE CPG BRAND.
For founders beginning their CPG journey and need a strong start to get get clarity on how their brand should look, feel and show up in the market.
What’s Included?
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Gain a clear understanding on what makes you different, and how to position yourself in the market. Our positioning approach is easy and applicable rather than a bloated 150 page PDF you get from an agency.
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Whether you’re selling DTC or in retail, we will identify up to 3 of your biggest competitors to ensure we’re differentiating your brand and to stand out from the noise in your category.
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Bespoke visual design system crafted to stand out and attract your crowd. Includes logo design, colors, typography, mockups, and brand guidelines.
MARKET-READY BRAND
12-WEEK PROJECT-BASED
A COMPREHENSIVE STRATEGIC IDENTITY FOR SCALING FOUNDERS.
For Emerging CPG Brands that have a developed product, and are selling, but feel like their brand is falling behind or holding them back from reaching the next level of their journey.
What’s Included?
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Gain a clear understanding on what makes you different, and how to position yourself in the market. Our positioning approach is easy and applicable rather than a bloated 150 page PDF you get from an agency.
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We take a look at your biggest competitors on the shelf and in your category so that we can create with a deep understanding of how to sharply position to stand out.
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Bespoke visual design system crafted to stand out and attract your crowd. Includes logo design, colors, typography, mockups, and brand guidelines.
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The way your brand communicates it just as important as how it shows up. We develop a clear messaging hierarchy that applies across packaging, website social, and more.
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Packaging made to get more eyes on your prize. We develop multiple concepts, build 2D mockups, and provide print-ready files.
MONTHLY DESIGN SUPPORT
RETAINER-BASED
Don’t have a DESIGN TEAM? Let us keep the momentum GOING!
We provide ongoing creative support to help you stay on brand and ready to scale. You don’t have to design alone.
What’s Included?
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Every month, we provide unlimited creative support with no cap on revisions. We complete one project at a time, with an average delivery of 48 hours.
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We host monthly strategy calls to help you navigate any hurdles you’re facing in your business, provide counsel, and strategize for the the next steps.
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Organic and Paid social media design that stays on brand and delivers results.
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Business cards? Pitch decks? Signage? Vehicle wrap? Trade show booth? We’ve got you covered.
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If it’s design related, we can probably do it.
BRAND STRATEGIST + DESIGNER
Hey, I’m Kyle! Let’s build something awesome together.
I started Bigelow Design Co on a simple premise. I was tired of seeing founders getting tripped up on building a brand. As a CPG founder, it’s easy to get caught up in ideation, validation, manufacturing, profit margins, branding, packaging… The list goes on.
My mission is to become your creative co-founder and spearhead your brand towards growth so you have one less thing to worry about.
WHAT OUR CLIENTS ARE SAYING…
WHAT OUR CLIENTS ARE SAYING…
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![Multiple colorful packages of Jollof rice with vibrant labels, featuring images of rice dishes and fresh vegetables, displayed on store shelves.]()
“Kyle is very engaging, and he delivered high-quality work for my company. He was receptive to suggestions, listened carefully to our vision for the website and branding project, and offered valuable feedback and creative critique for us to consider. Bigelow Design Co will also remain my go-to company for future projects.”
Dede Nyeplu II
Founder of De’s Cuisine
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![Multiple packets of coffee from Meriwether Coffee Company on a wooden surface, with different labels indicating coffee blends such as Columbian Roast, Brazilian Roast, and Guatemalan Roast, featuring mountain logos and descriptions of the coffee.]()
“From day one, Kyle brought a deep understanding of what it takes to build a business from scratch, especially on a true bootstrap budget. His practical knowledge, strategic thinking, and ability to prioritize what actually matters made a huge difference for us in the early stages.”
Jim Welsh
Meriwether Coffee
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![Brochure with green and black text about gym exercises, featuring illustrations of ginkgo leaves, set against a dark teal background.]()
“There is something indescribably invigorating about taking a concept to someone like Kyle and in return receiving your idea brought to life EXACTLY how you described. Having a strong, cohesive brand has given me the confidence to boldly put myself into the market.”
Chris Meyer
Gym-Jack
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![Pink bully brand packaging with a pink gift bag featuring white graphic elements on a purple background.]()
"Kyle has been such a blessing for me and my business! He is more than just a web page designer and graphic designer. He is also a brand strategist which is exactly what I needed to help mold my brand into something authentic and amazing. "
Rebecca Tovar
Founder of Pink-Bully
YOUR QUESTIONS ANSWERED.
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We’re the right fit for you if you’re a funded or bootstrapped CPG founder with an amazing product and is genuinely invested in its success. You understand the importance in investing in your brand and care tirelessly about how it shows up in the real world.
If you don’t yet have a developed product or still haven’t begun development, we also aren’t a good fit (yet).
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Many founders think that because they “know what they want”, that’s a reason to cut corners and avoid brand strategy.
The truth is that brand strategy is vital in brand and packaging design. It’s not about what you want, it’s about what will work in the market. Strategy builds those foundations, informs our design decisions, and removes the guesswork.
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Along each step of our SPADE framework, you get two rounds of revision per phase. For example, when we present your identity, you have two chances to request changes to any part of the visual identity.
Additional revisions beyond those two rounds are billed hourly. Each step in our framework builds on the previous one and informs our decisions on the next one, keeping revisions to a minimum.
We’ve never had to go beyond our 2 included rounds of revisions up to this date.
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The CPG industry is vast, and I have worked in several categories. If your concern is whether or not I’ve worked in your specific category, do not fret! I am a CPG expert and my process includes extensive category research that fills me in on anything we need to know about your specific category.
My process is proven to work in several categories.
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For most project based initiatives, we prefer to accept payments via Bank Transfer in order to remove credit card fees.
If you’d prefer to pay with credit card, you will be responsible for covering credit card fees up to 3% per transaction.
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Yes! Our typical payment structure is a 50% deposit, followed by subsequent payments as we progress through the project.
Other flexible payment options may be arranged on a per-client basis at our discretion.
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That can greatly depend on your brand, your current situation, and what you actually need.
A typical engagement ranges from $5-15k depending on your brands needs.
It’s just a matter of what’s best suited for you and your brand. I highly recommend you book a strategy call so we can determine what’s best for you.
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Companies that invest in design outperform their competitors by a wide margin. Top design-led companies grew revenue 32% faster than their industry peers and delivered 56% higher returns to shareholders over a five-year period. That's not a rounding error, that's a category lead (McKinsey & Company).
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STOP SCRAMBLING. START BUILDING SOMETHING REAL.
If you’re looking for clarity on how to strategically get your product launched into market or to scale your existing product brand, we can help figure out the right solution for you.