BRAND STRATEGY AND DESIGN
HELPING FOOD AND BEVERAGE FOUNDERS TURN CHAOS INTO CLARITY WITH BRANDS THAT SCALE ONLINE AND ON THE SHELF.
BRAND STRATEGY
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VISUAL IDENTITY
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PACKAGING DESIGN
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MONTHLY DESIGN SUPPORT
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BRAND STRATEGY • VISUAL IDENTITY • PACKAGING DESIGN • MONTHLY DESIGN SUPPORT •
BRAND STRATEGY, DESIGN AND PACKAGING
HELPING FOOD AND BEVERAGE FOUNDERS TURN CHAOS INTO CLARITY WITH BRANDS THAT SCALE ONLINE AND ON THE SHELF.
GROWTH-FOCUSED CREATIVE PARTNER
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FOOD, BEVERAGE AND BEYOND
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CREATED WITH PUPROSE IN PHOENIX ARIZONA
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GROWTH-FOCUSED CREATIVE PARTNER • FOOD, BEVERAGE AND BEYOND • CREATED WITH PUPROSE IN PHOENIX ARIZONA •
Food and Beverage, CPG and Ecommerce.
GROWTH-FOCUSED CREATIVE PARTNER
Created with Purpose in Phoenix, Arizona
CITY OF FLAGSTAFF
FEATURED CASE STUDIES
FEATURED CASE STUDIES
STERLING HOMES
DE’S CUISINE: BRINGING AFRICAN CUISINE TO MAINSTREAM MARKETS
MERIWETHER COFFEE: A BRAND BUILT ON TRADITION
PINK-BULLY: FAITH-DRIVEN GYM WEAR WITH REAL PURPOSE
CAVIDA: A FUNCTIONAL BEVERAGE BUILT ON TRADITION
WE HELP BRANDS STAND OUT, GET CHOSEN, AND STAY REMEMBERED.
YOUR CREATIVE PARTNER FROM IDEATION TO LAUNCH
Brand Strategy and Positioning
TURNING CHAOS INTO CLARITY
BRAND STRATEGY • BRAND NAMING • POSITIONING • CREATIVE DIRECTION
BRAND DESIGN SYSTEMS
DESIGN THAT SCALES WITH YOU
LOGO DESIGN • COLORS • TYPOGRAPHY • ILLUSTRATION • BRAND GUIDES
BRAND LAUNCH AND DEPLOYMENT
YOUR BRAND IN THE REAL WORLD
PACKAGING • WEBSITE DESIGN • MERCH • PRINT DESIGN • SOCIAL MEDIA DESIGN
FOR FOOD, BEVERAGE AND BEYOND
A BRAND DESIGN Studio for THE BRAVE AND THE BOLD.
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Most commonly we tend to work with founders who are building a brand for the first time. We walk first-time founders through the entire process from first concept to final deliverable.
We also work with established brands that need rebrands, brand refreshes, packaging designs, campaign branding, and overall design support.
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Most of our work comes from food and beverage, consumer goods, apparel, and hospitality. We’re passionate about products and love building strategic identities that help them get chosen.
But if you’re in another industry, I bet we can still help. ;)
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If you’re just dabbling, or here for a “simple logo design”, this isn’t the shop for you. I work with founders who are committed and invested in their ideas and determined to win at all costs.
MY SIGNATURE 4D FRAMEWORK
My process that turns brands from chaos to clarity and prepares them to enter the real world with momentum that gets them chosen and remembered.
DISCOVERY
Brand strategy workshop and market research to turn refine your brands positioning and transform chaos into clarity.
DIRECTION
Competitor analysis, strategy alignment and mood boards to lead the brand identity with confidence.
DESIGN
Complete visual identity design including logo design, colors, typography, packaging, and illustration.
DEPLOYMENT
Print and digital ready files handed-off to you. Comprehensive brand guidelines built to launch your brand with consistency.
BRAND STRATEGIST + DESIGNER
Hey, I’m Kyle! Let’s build something awesome together.
I started Bigelow Design Co in 2023 with a simple mission. To help founders get chosen and remembered. I bring conviction and perspective into every project I take on. I became a brand strategist and designer because I have a genuine passion for using my creative gifts to help others overcome their challenges.
I bring over 10 years of experience as a professional creative, working across various creative fields, and have helped dozens of founders turn their ideas into brands with real momentum.
WHAT OUR CLIENTS ARE SAYING…
WHAT OUR CLIENTS ARE SAYING…
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![Multiple colorful packages of Jollof rice with vibrant labels, featuring images of rice dishes and fresh vegetables, displayed on store shelves.]()
“Kyle is very engaging, and he delivered high-quality work for my company. He was receptive to suggestions, listened carefully to our vision for the website and branding project, and offered valuable feedback and creative critique for us to consider. Bigelow Design Co will also remain my go-to company for future projects.”
Dede Nyeplu II
Founder of De’s Cuisine
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![Multiple packets of coffee from Meriwether Coffee Company on a wooden surface, with different labels indicating coffee blends such as Columbian Roast, Brazilian Roast, and Guatemalan Roast, featuring mountain logos and descriptions of the coffee.]()
“From day one, Kyle brought a deep understanding of what it takes to build a business from scratch, especially on a true bootstrap budget. His practical knowledge, strategic thinking, and ability to prioritize what actually matters made a huge difference for us in the early stages.”
Jim Welsh
Meriwether Coffee
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![Brochure with green and black text about gym exercises, featuring illustrations of ginkgo leaves, set against a dark teal background.]()
“There is something indescribably invigorating about taking a concept to someone like Kyle and in return receiving your idea brought to life EXACTLY how you described. Having a strong, cohesive brand has given me the confidence to boldly put myself into the market.”
Chris Meyer
Gym-Jack
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![Pink bully brand packaging with a pink gift bag featuring white graphic elements on a purple background.]()
"Kyle has been such a blessing for me and my business! He is more than just a web page designer and graphic designer. He is also a brand strategist which is exactly what I needed to help mold my brand into something authentic and amazing. "
Rebecca Tovar
Founder of Pink-Bully
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Companies that invest in design outperform their competitors by a wide margin. Top design-led companies grew revenue 32% faster than their industry peers and delivered 56% higher returns to shareholders over a five-year period. That's not a rounding error, that's a category lead (McKinsey & Company).
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YOUR QUESTIONS ANSWERED.
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We’re the right fit for you if you’re a funded or bootstrapped founder with an amazing product and is genuinely invested in its success. You understand the importance in investing in your brand and care tirelessly about how it shows up in the real world.
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Many founders think that because they “know what they want”, that’s a reason to cut corners and avoid brand strategy.
The truth is that brand strategy is vital in brand and packaging design. It’s not about what you want, it’s about what will work in the market. Strategy builds those foundations, informs our design decisions, and removes the guesswork.
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Along each phase of our process, you get two rounds of revisions. For example, when we present your identity, you have two chances to request changes to any part of the visual identity.
Additional revisions beyond those two rounds are billed hourly. Each step in our framework builds on the previous one and informs our decisions on the next one, keeping revisions to a minimum.
We’ve never had to go beyond our 2 included rounds of revisions up to this date.
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I have worked in several industries and categories, including Food, Beverage, Coffee, Apparel, you name it. Our bullet-proof process delivers consistent results regardless of your exact category.
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Yes! Our typical payment structure is a 50% deposit, followed by subsequent payments as we progress through the project.
Other flexible payment options may be arranged on a per-client basis at our discretion.
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That can greatly depend on your brand, your current situation, and what you actually need.
A typical engagement ranges from $5-15k depending on your brands needs.
It’s just a matter of what’s best suited for you and your brand. I highly recommend you book a strategy call so we can determine what’s best for you.
BUILD A BRAND THAT GETS CHOSEN AND REMEMBERED.
Fill out our form below to schedule a free introduction call to help get your brand headed in the right direction.