
BOBAZONA
BRAND IDENTITY CONCEPT
Bobazona is a Boba Tea and Gelato House that brings unique character and personality to the bubble tea space with a playful personality rooted in it’s home of Arizona.
BEFORE
AFTER
BUBBLY NEW PERSONALITY
When approaching the rebranding for Bobazona, we knew from the start that their original logo was far too detailed to replicate consistently across their brand. We wanted to imbue the personality and charm of the brand. We created a custom script typeface to improve readability and added details such as a bubble tea straw and a sun to represent Arizona.


BREAK BOUNDARIES.
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