BOM BROWNIES
Brand Identity | Web Design | Social Media
FACE MELTING BROWNIES BAKED TO BLOW YOUR MIND.
Since starting in a home kitchen in Hawaii, BOM Brownies has grown tremendously and is ready to take on the mainland with explosive force. BOM Brownies is breaking ground in the baking scene with indulgent, melt-your-face-off brownies with a rotating menu of over 50 flavors for customers to indulge in.
As BOM Brownies continues expanding their brand into mainland USA, they were beginning to outgrow their old brand identity and needed something that was unique, rigged full of personality, and ready to scale with the brand. We were approached with the task of crafting a complete re-imagining of the BOM Brownies brand, complete with a new verbal identity, visual identity, website design, and social media design.
AN EXPLOSIVE IDENTITY FOR A NUCLEAR BRAND.
OLD LOGO
With a name like BOM Brownies, some identities write themselves. We knew from the start that the brand needed to be bold, loud, and energetic. Starting with the core logo design, we revamped the old logo design and crafted the original “Brownie Bomb” mark you see in the logotype.
Accompanied with custom bold and chaotic type, this logo is set to blow your mind.
NEW LOGO
SOME STORIES WRITE THEMSELVES…
What better way to represent “BOM Brownies” than a literal brownie with a bomb fuse planted into it? The iconic brownie bomb was the perfect way to illustrate the brands bold, explosive, melt in your mouth flavor you can expect from each and every flavor of brownies.
