CAVIDA ORGANIC COCKTAILS
Brand Strategy | Brand Identity | Packaging
FOR MOMENTS IN LIFE WORTH CELEBRATING
Cavida Organic Cocktails are Cavida Organic Cocktails celebrate Mexican tradition through a bright and refreshing approach, crafted with all-natural, organic ingredients. Rooted deeply in authentic Mexican flavors, Cavida offers a vibrant, clean alternative for cocktail enthusiasts seeking quality and heritage in every sip.
We proudly developed the strategy, brand identity, and product packaging, creating a bold and authentic presence that honors tradition while standing out in the modern market.
ROOTED IN TRADITION
The brand’s core identity is deeply rooted in traditional Mexican culture, yet thoughtfully positioned to be modern and culturally relevant within a highly competitive market.
The Cavida logo features a custom script typeface that draws strong inspiration from the intricate patterns found on classic Mexican clay jars, which are often used to serve authentic and flavorful cocktails. This blend of heritage and contemporary design helps the brand stand out while honoring its rich cultural origins.
RAISE A CAN AND CELEBRATE LIFE
The packaging and product design for Cavida is thoughtfully and meticulously crafted to evoke a genuine sense of refreshment and health-consciousness, all while carefully avoiding any generic or uninspired visual elements.
These personality-packed can designs proudly showcase custom illustrations that pay a vibrant and artistic homage to the classic Mexican cocktails inspiring each unique flavor, resulting in a bold, eye-catching, and memorable visual experience.
